Siam Piwat invites shoppers to ‘splurge’
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Bangkok shopping malls Siam Paragon, Siam Center and Siam Discovery plan a mid-year “Glow Rush Sale” to help spur consumer spending and the country’s economic growth.
Siam Piwat, owner and operator of the three malls, said on Monday it had spent more than Bt50 million on the June 15 to July 30 campaign with the theme “Be Ready to Splurge”.
“The promotion is aimed at encouraging both Thai and foreign shoppers to spend their money and stimulate tourism growth,” said Jiraporn Srisa-an, senior deputy managing director for business promotion.
“The campaign will provide special gifts under the discount promotion and lucky draws to attract 20 per cent more travellers to the shopping malls in the second quarter of this year.”
