Mall promotes ‘joy of giving’ to boost economy
The Mall Shopping Centre has revealed its latest marketing strategy for 2018 that aims to boost the Thai economy and bid farewell to 2017.
Launching the festive campaign “The Mall Shopping Center Joy of Giving”, it will involve activities and promotions said to be worth over Bt200 million.
The promotion is said to be in line with the Thai government’s “Shop for the Nation” campaign. The Kasikorn Research Center says that the Thai economy will grow more in the second half of the year than in the first, due to this policy.
The Mall Group is also set to unveil its M Card mobile application 4.0 to correspond with the Thailand 4.0 policy.
Voralak Tulaphorn, Chief Marketing Ofiicer, The Mall Shopping Center, stated: “I expect the overall retail sales at the end of the year to be vigorous [and] investors and businesses are already looking forward to the upward growth at the end of the year.
The campaign will run until December 7.
