RS bringing in more Indian TV soaps this year
RS plans to build on the success it’s had with imported Indian soap operas shown on digital TV Channel 8 by investing a further Bt500 million in more such series this year.
In cooperation with content provider JKN, RS will import “more than 10” Indian soap opera series for Channel 8, aiming to attract up to 700,000 viewers per minute by the end of the year.
That would make Channel 8 Thailand’s third-largest digital TV channel.
Channel 8 expects to draw Bt2 billion in advertising revenue this year, pushing total revenue at RS to Bt5.3 billion.
