Thai-Danish milk maker eyes China, Vietnam; confident it will meet Bt12 bn target
The Dairy Farming Promotion Organisation (DPO), producer of Thai-Danish milk, aims to penetrate five major cities in China as well as Vietnam via e-commerce channels, and is confident of achieving its target of Bt12 billion in sales by 2021, said senior board member Arthit Petcharat.
“Owing to the Covid-19 outbreak, more customers are switching to online shopping for consumer products, prompting us to use e-commerce as a leading platform to penetrate new markets overseas, especially China and Vietnam which have large customer bases,” he said. “Next year we are planning to enter Kunming in the first quarter, and will then expand to five major cities namely Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu.
“We have set the export target at Bt1 billion per year, in line with the government’s policy to have DPO, which is a state enterprise, to achieve total sales of Bt12 billion within five years, from 20116 to 2021,” he added.
Arthit said DPO currently holds 49 per cent market share in the general milk group and plans to research and develop new products in other dairy businesses as well as use marketing campaigns to attract new target groups using modern platforms such as e-commerce and online marketing.
“We aim to make Thai-Danish the national milk brand by 2021 and hope our brand will come to Thai consumers’ minds when they think of dairy products,” he said.
Suchart Jariyalertsak, deputy director and acting director of DPO, said the organisation was also working with partners in the sports industry to promote the Thai-Danish brand to the new generation, which is health conscious and interested in exercise.
“We have signed pacts with BG Pathum United Football Club and Thai Jet Sports Boating Association to promote our brand through sporting events like football matches and jet-ski racing tournaments,” he said. “With the help of our partners and promotion of e-commerce platforms, DPO is confident it will achieve its Bt12 sales target by 2021.”