AirAsia to spend US$5m on rebranding
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Low-cost airline, AirAsia, is setting aside US$5 million (about RM15.37 million) for its rebranding exercise.
AirAsia Group Head of Commercial, Kathleen Tan said the rebranding involves the airlines' new corporate identity and weekend uniform for flight attendants.
"The corporate identity involves a new look to our office, all check-in counters, advertisements, and even our new aircraft.
"We are currently focusing the rebranding exercise on the main hubs at Kuala Lumpur, Bangkok and Jakarta. We will then continue with the enhancement of our secondary hubs while the final phase is to have the new corporate identity presence on all our routes.
