Game, set and match

FANS OF TENNIS superstar Rafael Nadal had a rare chance to admire the Spaniard in his underwear recently as Tommy Hilfiger’s brand ambassador served and volleyed in New York’s Bryant Park.
The 14-time Grand Slam winner challenged some of New York’ s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition in celebration of the new Tommy Hilfiger underwear collection and fragrance TH Bold, and to launch the brand new advertising campaign featuring the tennis icon.
Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.
“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Rafael is the ultimate global brand ambassador for this new direction,” said designer |Hilfiger.
“Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaign and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”
The Autumn 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and |elevated details. Design innovations, including a special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort.
The tailored collection, meanwhile, features sharp |silhouettes, modern tailoring and rich textures.
The TH Bold fragrance too celebrates the spirit of determination and has been created for the modern man who lives boldly, with a competitive nature and effortless self-confidence.