Soft and wonderfully fragrant
Fabric enhancer Downy launched its new Parfum Collection recently with a celebrity-studded event at Siam Paragon on the theme “Never Fade”.
Brand ambassador Araya “Chompoo” Hargate was on hand to welcome guests alongside a team of leading #neverfaede women including Cris Horwang, Chalita “Namtan” Suansane, Miss Thailand Universe 2016, and actress Ratha “Yayaying” Phongarm.
Guests delighted in the sensorial experiences of the Glass House, which was decorated with different types of flowers essential to the Downy Parfum Collection, while listening to the ladies share their perspectives on live and encourage all Thai women to embrace their individuality and uniqueness.
Cris told the audience that we must always consider the consequences of our actions on other people. “I believe in meticulous execution in both professional and personal lives, which evokes trust from those around us and is a great example to the young.”
Chalita pointed that not only does determination brings success and recognition, but strong ladies become a great example and a role model for the generations to come.
And Yayaying added: “I always set goals for myself and I know what I really want. Looking ahead forces me to work harder and give my best.”
Vorasit Turongsomboon, senior brand communications manager for Procter & Gamble Trading said: “The Downy woman is beautiful inside and out. We celebrate her never fading spirit and timeless beauty on the occasion of International Women’s Day. Today also marks another milestone in our premium fabric enhancer category as we launch the new and upgraded Downy Parfum Collection. It is the long-lasting fragrance for fabric created for women who #NeverFade. We believe that our new and improved collection will elevate her laundry experience and daily routine to a sensorial level like never before. Designed to match the varying personalities and characteristics of the Southeast Asian woman, the new collection features an upgraded formula of its flagship sophisticated scents: Mystique, Passion, Romance and Fusion, as well as the new, opulently aromatic Daring scent.”
Downy Parfum Collection is available at all leading department stores and supermarkets nationwide. Follow the news of Downy at Facebook.com/downythailand.
