Magnum introduces Red Velvet flavour
Ask any pastry lover to name some favourites and red velvet cake is apt to be on the list. It’s among the best-selling items at all the famous pastry shops around the world, such as London’s Hummingbird and the Magnolia in New York.
Bright and gorgeous in its beetroot colour, amazingly smooth in texture and delicious in chocolaty taste, the cake really ought to be an ice cream too.
So say hello to Magnum Red Velvet.
Abhijit Kulkarni, who runs Wall’s Ice Cream for Unilever Thai Trading, says it was an obvious choice for the latest flavour in the Magnum ice-cream bar line. “We’ve got a playful combination here of ice cream and red velvet cake on a stick.”
The formula was designed to match the taste of the cake, as sold in those celebrated pastry shops, with that of Magnum’s Belgian white chocolate and cream cheese. The concept is “Never Stop Playing”.
Magnum Red Velvet contains red cocoa, cream cheese and thick Belgian white chocolate. It’s sold at 7-Eleven, Family Mart and leading supermarkets for Bt5.
Keep an eye out for the hashtags #NeverStopPlaying and #MagnumThailand and visit www.MagnumIceCream.com/th/th/home.html and Facebook.com/MagnumThailand.
