Burger-lovers, take the McBahrt’s challenge

Ian Martin makes a good point when he notes that what really gives meat its taste is the flavourings – not the meat itself. And you can put those flavourings on plant-based food.
I’d like to make the following suggestion to any vegetarian organisation that might be interested: Why not hire some volunteers, blindfold them and then give them what they think is a McDonald’s hamburger. But first remove the meat and see if any of the volunteers can tell the difference. I’d be extremely curious to know the results of such an experiment.
Eric Bahrt
Chiang Mai