Cool off with Mirinda Mix-It
PepsiCo Services Asia has recruited six members of popular idol group BNK48 to introduce Mirinda Mix-It Pineapple & Passionfruit, aiming to further stimulate the Bt12-billion market for flavoured carbonated soft drinks.
Cherprang Areekul, Punsikorn “Pun” Tiyakorn, and Pimrapat “Mobile” Phadungwatanachok of BNK48’s first generation and Nannaphas “Mewnich” Loetnamchoetsakun, Chanyapuk “New” Numprasop and Weeraya “Wee” Zhang from the second generation presenting the product.
Marketing manager Tuangporn Siriwatwitoon said the motto for the campaign would be “Mix Two Flavours for Ultimate Fun”.
In addition to a sweet, refreshing taste to beat the scorching heat, the drink is aimed at health-conscious and new-gen consumers. It has the trusted “Healthier Choice” certification with a formula containing less than six grams of sugar per 100-millilitre serving.
Mirinda Mix-It will be the subject of a 360-degree integrated marketing strategy including television commercials, OOH and POS media, as well as digital and online campaigns. An army of employees is distributing 800,000 free samples across the country.
Mirinda Mix-It Pineapple & Passionfruit comes in a 300ml size for Bt10 and 400ml for Bt15.
Check out Facebook.com/MirindaMixItThailand and www.Suntorypepsico.co.th.