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Thai dramas to be promoted in more foreign markets

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More Thai dramas will be pitched in the international entertainment market to tap their growing popularity, the government's trade promotion department said.

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Somdet Susomboon, director-general of the Department of International Trade Promotion, said that Thai dramas based on the theme of "mother-in-law and daughter-in-law" are quite popular in places like China, South Korea, Japan, Hong Kong, Asean countries and Latin America. Therefore, the department will accelerate promotion of Thai dramas abroad and organise activities in Thailand for the awareness of foreigners, Somdet said.

He said that Thai dramas were likely well known abroad due to many foreign tourists, including Asians, visiting Thailand and liking the content.
Chanida Inpa, director of Thai Trade Center in Qingdao, China, said that since the Covid-19 epidemic, consumers in China are seeking more online entertainment. As a result, the Chinese online entertainment market continues to gain popularity, especially in the consumer groups aged 20-29 and aged 10-19. It was also found that the rural market will become a major new consumer segment of China's online entertainment platform.
“Online entertainment that is popular include short videos, live broadcasts, cartoons, animation, games, and music. The service providers are now diversifying and becoming more interesting. It is also developing e-commerce, education and tourism-related entertainment," said Chanida.

Published : August 11, 2020

By : The Nation