To celebrate Pride Month that is commemorated annually in the month of June, Samyan Mitrtown, a mixed-use retail development in the heart of Bangkok today launched its “Samyan Mitr PROUD 100% LOVE” campaign. With “Love and Freedom” as its theme, the month-long campaign running till 11 July embraces all forms of diversity and inclusivity.
Visitors accessing the mall from Samyan MRT Station using the Samyan Mitrtown Tunnel will be greeted with a cheerfully decorated rainbow-colored path, a universal symbol of LGBTQIA+ pride. Every evening for the month from 6:30pm to 9:00pm, the building along Rama IV Road comes alive with the Pride Night Lights with an illumination of rainbow colours. For a multi-sensory and welcoming experience, a specially curated Pride playlist of wildly popular songs has also been prepared for background music for the Month of Pride.
Amidst the pandemic in solidarity with the community, Samyan Mitrtown has prepared its “Hand, Face, Space” social campaign with a Pride Month edition sticker issued to all visitors at temperature checkpoints located across mall entrances. The sticker gives consumers a chance to win one of 50 complimentary alcohol sprays available every day for the month-long campaign, redeemable on the Mitr mobile app.
Make sure you visit the Samyan Colorway event to be held from 22-28 June on the ground floor of Samyan Mitrtown Hall for the festival bazaar with a display of special, unisex Pride collection comprised of products from top brands from the LGBTQIA+ allies and community. Do also check out our tenants with their exciting Pride Month promotions including:
Mind Space managed by Naiin Bookstore supports Pride Month 2021 with the exclusive bookmark edition #InY Collection for Boy Love book lovers. The bookmark comes with “a rainbow heart” and will be gifted to Naiin members with every purchase of Boy Love books for THB 500. The offer ends on June 30, 2021.
Levi’s® Pride 2021 “All Pronouns. All Love.” respects and welcomes all gender identity through its Jeans collection by donating a portion of the profits to OurRight Action International, the organization that fights for human rights for LGBTQIA+ community. Check out the Levi’s® Pride 2021 collection on June 14, 2021, at Levi’s® Store at Samyan Mitrtown. #LiveInLevis #LevisPride
ANGKRIZ, an English academy, embraces Pride Month with its new rainbow profile picture on every platform to support the LGBTQIA+ community.
Party Animals Bangkok changes its official logo and launches the new colorful balloon collection to add more joy to the month of June.
House Samyan, a beloved art house for indie film fans, also uses its new rainbow profile picture for the entire month, even under a temporary closure due to COVID-19 prevention measures.
Live Más, Love Más. Taco Bell is here to send love beyond boundaries with its exclusive menu Taco Supreme, seasoned chicken with special spicy souce, sour cream, fresh veggies, and cheddar cheese. Soft or crunchy, the tasty wrap will fly you over the rainbow.
Muteki welcomes Pride Month with the exclusive promotion Happy Set, worth only THB 219 every set. Serving a main dish with four side dishes, the Happy Set offers a choice of seven menus, including Saba Don (half), Salmon Don (half), Pork/Chicken Katsu Curry Rice, Chicken Katsu, Fried Ebi Curry Rice, Salmon Chirashi, and Katsu Don.
Opening hours for Samyan Mitrtown are from 11:00am to 8:00pm, and the 24-hour area is accessible from 7:00am to 8:00pm until further notice due to pandemic restrictions. Stringent hygiene and safety measures to prevent the spread of COVID-19 are in place to ensure the safety and well-being of the community.
Published : June 17, 2021