From the inside out

Thais surfing the Hallyu wave are not just crazy about K-pop and South Korean TV series but also Korean beauty products, as evidenced by the impressive sales of leading herbal K-cosmetics brand Sulwhasoo that have turned Thailand into its leading outlet in Southeast Asia.
“South Korea is currently regarded as an innovator and leader in the oriental concept of beauty, which is highly influential around the world,” says Jerdnapang Mathong, general manager of Amorepacific (Thailand), the brand’s sole importer and distributor, who recently hosted a celebrity-studded celebration of the brand’s second anniversary in Thailand/.
“The natural look is the trend for this season and thus proper skin care is required to prepare the face for makeup. Sulwahsoo concentrates on enhancing balanced skin health, smoothness, natural moisture and glow.
The brand, which is known for its commitment to researching and developing skin nourishment products recently launched its new Luminature Essential Finisher.
“Natural radiance is instantly improved after a single use and continues to improve in brightness, hydration and skin clarity with consistent use,” says the manager.
 “The Sulwhasoo approach to beauty goes in line with today’s global aesthetic trend that encourages women to make themselves beautiful from the inside out. Sulwhasoo is determined to set a global beauty trend focusing on holistic luminosity founded on the Korean time-honoured wisdom of Sangseng, where inner harmony is enhanced to benefit the skin and promote outer radiance.”
Enriched with Locsamhyo, an optimised complex of red ginseng and green tea, Sulwhasoo Luminature Essential Finisher promotes natural luminosity and skin clarity all day long. Each bottle concentrates five roots of ginseng and the antioxidant benefits of 110 cups of green tea. It is designed to seal in all benefits of previously applied products as much as 3 times while creating a perfect canvas for makeup application.