By The Nation
With the concept “French Way to Be Sexy”, the lingerie is replete with luxurious lace and patterns of flowers and other dainty notions.
Necklines have been reinterpreted in an elegant style and backs are beautifully crafted for a modern stylistic effect. Everything is easily mixed and matched with other nightwear items.
Etam opened its first shop in Berlin in 1916. Today it offers beautiful, printed synthetic-silk lingerie featuring underwired bras and seamless cups, generous cleavage, memory foam and a fantastic colour range. Revolutionary silicone underwiring provides added comfort and free movement.
In 1970 Etam enhanced its reputation with the first G-strings seen in France. Then in 1990 it expanded into ready-to-wear street apparel.
Etam currently has branches and distributors in more than 50 countries. In Thailand it’s operated by the Minor Group, whose other clothing interests and kitchenware lines come from Radley, Brooks Brothers and Zwilling JA Henckels.
Last year Etam celebrated its centenary by teaming up with 10 artists to develop a “Women and Independence” theme. The resulting artworks will be exhibited in Shanghai and Paris as part of the upcoming International Contemporary Art Fair.
There will be an auction in aid of the Naked Heart Foundation run by supermodel Natalia Vodianova, a muse of Etam for eight years.
Etam also has branches and counters at Central Chidlom, Central Plaza Pinklao, Don Muang Airport, Siam Paragon and the Emporium. Learn more at (02) 365 6185 and the “EtamThailand” page on Facebook.