Visit Thailand with Nogizaka 46
Japanese all-girl idol group Nogizaka 46 has been appointed the collective tourism brand ambassador for Thailand on the concept “Konna Tai, Shiranakatta” which aims to offer a wider view of the Land of Smiles to potential Japanese tourists.
“This initiative aims to promote a brand new image of Thailand in Japan. We’d like to boost the desire to travel and inspire young Japanese as well as first-time travellers to choose Thailand as their first destination when holidaying abroad,” said Srisuda Wanapinyosak, TAT’s Deputy Governor for International Marketing (Asia and the South Pacific).
Japan has long been one of the important tourist markets for Thailand. With the Japanese economy showing strong signs of recovery, TAT believes the Japanese will soon go back to travelling abroad and so is coming up with several initiatives to draw these high-spending tourists to Thailand.
In addition, 2017 is considered an important year to promote Thailand as a preferred destination for Japanese travellers, as the two nations celebrate 130 years of diplomatic relations.
The idol girl group is divided into four segments for promotional purposes. “Beauty”, which focuses on spa and massage; “Gourmet” presenting Thai food; “Tradition”, which concentrates on trips to historic sites; and “Nature”, aimed to convince visitors to appreciate the beautiful natural scenery.
