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Pretty as a Princess

Nov 07. 2018
Her Royal Highness Princess Sirivannavari Nariratana
Her Royal Highness Princess Sirivannavari Nariratana
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Shiseido taps the talents of Her Royal Highness Princess Sirivannavari Nariratana for a line of vivacious makeup

HER ROYAL Highness Princess Sirivannavari Nariratana is inviting all women to “find their inner princess” with a set of Shiseido cosmetics on which she’s collaborated. 

The Shiseido x Sirivannavari Princess Hanayaka Collection features beauty products for the woman who is vivacious and ravishingly beautiful – just like a storybook princess. 

Princess Sirivannavari was on hand at Bangkok’s Siam Hotel last week when the Japanese unveiled the collection it created in conjunction with her fashion house, named simply Sirivannavari.

She dedicated more than two years to planning, supervising and adding the final touches to the collection. On behalf of Sirivannavari, where she is creative director, she selected the colour schemes and textures and even designed the packaging, adapting drawings from her previous clothing lines to create elegant and graceful new looks. 

The colours are the Princess’ favourites and appear on products that are not only beautiful but also easy to apply. 

“Sirivannavari has always wanted to create beauty products that can fully answer the needs of women in Asia,” she said. “This is also what Shiseido wants as a premium makeup brand that understands the needs of Asian women well. That’s how our collaboration started. I’m delighted that we both share the same intentions, which is to create what will enable the beauty of women in Asia to glow from inside and out naturally.”

Princess Sirivannavari said she set out to create beauty products that were “compact and convenient to apply”. 

“The colours had to be beautiful and highly flexible for various combinations of mix and match for different occasions, from a daytime natural look to nighttime glamour. And the texture must match different colour combinations. 

“I worked with the graphics inspired by Sirivannavari collections to design the packaging. Drawings of rice ears, bees and lovebirds form the main designs. When combined with a Japanese touch, the lines become perfect for the packaging.” 

Shiseido (Thailand) managing director Tatsuki Nagao said it was a great honour for the company to work with the Princess.

The collection is named “Princess Hanayaka”, he said, because it refers to “a woman who is vivacious and as ravishingly beautiful as a princess”. 

There are four beauty products covering Natural Looks and Glam Looks. 

The Eye Colour Palette has eight shades, including four “natural” shades in the golden-brown of rice ears and four “glam” tones called Silver Midnight Blue. 

The Face Illuminator and Blush Palette has a grapefruit-colour blush to match the paler Wild Lily highlighter for work days, while a coral-tone blush pairs with a gold highlighter to brighten the cheeks for subtle, glamorous evening looks. 

There are two lipsticks, one in crimson red and the other in nude brown, with a semi-matte texture and soft satin touch. 

The case features the main designs given a neo-classical touch. Princess Sirivannavari also designed the gold-embossed “S” logo on the makeup palettes, the letter signifying both Sirivannavari and Shiseido. 

Well-known makeup artists Puvasa Pornthamachat and Kamol Chatrasen showed attendees at the event how to get the best looks from the Princess Hanakaya Collection and shared their inspirations and tips. 

- The Princess Hanayaka Collection is available at 40 Shiseido counters across Thailand, the Sirivannavari pop-up store at King Power Rang Nam and other |branches, and online through 

- The price range is Bt2,500 to Bt3,500.

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