Monday, August 26, 2019

Coccinelle Murraya Thai Edition draws on Thai silk pattern

Jul 02. 2019
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By The Nation

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Inspired by the “Lai Mee Dok Kaew” Thai silk pattern, the high-end Italian fashion house Coccinelle recently launch its limited edition “Coccinelle Murraya Thai Edition” at Siam Discovery.

For the first time in Thailand, the design for the highly-acclaimed leather bags of Coccinelle Murraya Thai Edition was inspired by “Lai Mee Dok Kaew,” a well-known Thai silk pattern.

Dok Kaew or Orange Jasmine is a white flower of outstanding fragrance and representing happiness and good fortune. Its delicate and beautiful petal became the key pattern for the new strap in the Coccinelle exclusive collection.

Each bag will have a running number code exclusively for Fashionista. This limited-edition Coccinelle collection comprises 69 bags in white and 99 in black. There are only 25 back straps in each colour available for sale and each Coccinelle bag has a specific engraved “Coccinelle Thailand” logo.

Sopana Lavichant, CEO of Pacifica Group, a distributor of Coccinelle fashionable leather bags from Italy revealed that, “The response and enthusiasm from the marketplace for Coccinelle products during the past eight years have convinced us of their growth potential. We have selected the iconic brand of Ambrine bags for this exclusive collection. The bags are made from quality calf leather with crocodile-embossed finishing, making them unmistakably luxurious.

“Functionally, there are three pockets in a bag, and three back straps – the short leather strap, long leather strap, and the limited Lai Mee Dok Kaew petal pattern long strap. This variety allows our customers to enjoy the mix-and-match selection compatible with their daily look. Also, customers may even choose a running number code of their bags such as birth date or any number of their choice.” There are only 168 bags available in this limited edition, coming in two colours and sizes – white in S size and black in M size.

At the launch event, Kimberley “Anne” Woltemas Tiamsiri, an actress and friend of the brand, shared impression of her favourite bag. Also attending the opening were celebrities such as Varavut Laohapongchana, Chompoonuch Rojsirirat, Benjawan Buhrman and Patinya Keawkong.

Kimberley says she is very impressed with this limited edition, which is definitely her “it-bag” and she loves number 22. Chompoonuch said that as a modern woman today, she’s drawn to the style of the bag with its many options, particularly the back strap, which allow consumers to have so much fun with mixing and matching to their everyday look and lifestyle. Benjawan Buhrman says she personally likes durable leather goods and chic design, emphasising the colour that suits the dress and is light in weight.

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