Thursday, July 18, 2019

Swatch beats magnetic field

Jul 12. 2019
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By Kupluthai Pungkanon
The Nation

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Swiss watchmaker Swatch has chosen Thailand as one of the three countries to launch its new line of Flymagic timepieces.

Designed with the young generation in mind, the new Swatch Flymagic, one of the highlights of the ongoing Siam Paragon Watch Expo 2019, features the innovative paramagnetic Nivachron hairspring which claims to reduce the effect of magnetic fields. 

Swatch has opened a special pop-up store on the concept “Aurora” as part of the expo. “We are very proud to receive the honour of debuting three models – ‘Black Suspense’, ‘Red Surprise’, and ‘Blue Hawk’,” said Tipanat Lenbury, managing director of the Swatch Group Trading (Thailand). “Each has a global limit of just 500 pieces, or 1,500 pieces in total, and only 60 Flymagic specials timepieces will be available in Thailand, 20 pieces of each model.”

The Flymagic has an inverted automatic movement plus a small second hand which rotates counterclockwise, a first of its kind in the industry. It is 100-per-cent Swiss-made watch that integrates the Nivachron innovative balance spring, made from a newly developed titanium-based alloy with exceptional paramagnetic characteristics. The Nivachron balance spring reduces the detrimental influence of a magnetic field by a factor of up to 20 and is resistant to shocks, ageing and temperature variations.

Magnetic fields in our everyday environment can have a marked negative impact on mechanical watch movements. The Nivachron hairspring contributes to a significant improvement in the watch’s performance. The components offer effective resistance to changes in temperature and excellent shock resistance, as well as precision that sets a new standard for automatic watches. The watch has a new variation of the Sistem51 movement. The caliber has been reversed with the mechanics facing the viewer, and fifteen components are added to make it function properly in this orientation. The transparent winding rotor is mounted over the hand, and the small second hand rotates counter clockwise. A diameter of 45 mm is made of stainless steel which its unique beauty and the movement can be appreciated through an anti-reflective sapphire crystal. All models come in a luxurious box set with two high-end calfskin straps and a rubber strap and retail for Bt49,900 a pop.

They’re on sale exclusively at the watch expo until Sunday (July 14).

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