By The Nation
Wang has ditched catwalks of haughty high-stepping clothes horses in favour of a comedy double act. Instagram star Rickey Thompson and model Cat McNeil star in spoof infomercials that highlight the key features of pieces from “Collection 2” 2019.
The first video focuses on the latest “Wash & Go” line from the “alexanderwang.t” collection. Every piece is machine washable to make life easier for the woman on the go. The jokey infomercial presents everyday scenarios that end up with your clothes being stained, like spilled coffee or makeup mishaps. Thompson plays the slick TV salesman while Cat McNeil is the butt of the slapstick, as buckets of water and other “accidents” ruin her perfect Wash & Go look.
The message? These fashion items are for the woman too busy to send her favourite summer dress to the dry cleaner – because she needs it for a party tomorrow. Or else she’s camping at her favourite music festival and needs to rinse the mud off her tank top at the filling station. Or perhaps she crashed at her friends’ place after a night out on Thursday and needs to freshen up her clothes before she heads into the office. The collection’s mantra is “work, play, rinse, repeat, and go” – all you have to do is toss it in the wash.