Monday, August 03, 2020

Prints to make you smile

Aug 16. 2019
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By The Nation

Thai fashion brand Jaspal sets out to bring smiles to fashionistas’ faces through its collaboration with British designer Orla Kiely, and recently launched the new “Jaspal x Orla Kiely” collection at its Siam Paragon store with Kiely flying in from the UK to attend. 

Based on the concept “Happy prints that make you smile,” the collection features the glamorous prints and patterns that make her work so popular. Indeed, her prints have become iconic and recognizable on a global scale and she recently reinforced that reputation with a successful exhibition at London’s Fashion and Textile Museum.

The collection combines elements of 1960s fashion and Jaspal’s DNA. The Lola print is the highlight, depicting a cartoon character of a vibrant girl wearing glasses designed with the Thai fashionista in mind. 

The combination of designs have incorporated the unique strengths of the two brands seamlessly: 1960s vintage mixed with chic modernity. It also addresses the need for femininity and a perfect summer wardrobe.

The line includes clothes for women, accessories, handbags, shoes, and hats as well as umbrellas, glasses, pillows, notebooks and bean bags. 

To draw the young generation, the store is showcasing a range of AR-related activities depicting beautiful flower print patterns and also offering thirsty teens shopping this month the chance to relax at its Pop-Up cafe.

“Jaspal has been a fashion manufacturer and distributor in Thailand for more than 47 years. Our commitment is to build brand value and become prominent in the Thai fashion industry,” said Viseth Singhsachathet. “We are proud to be the first Thai brand to collaborate with Orla and firmly believe that this collection will take Thailand’s fashion industry to the international level.”

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