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Lazada woos shoppers with12.12 campaign

Dec 09. 2019
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By The Nation

Lazada Thailand is launching its "12.12 Grand Year End Sale", to cash in on the spurt in shopping during the festive season.

Lazada aims to build on the momentum of its successful 11.11 campaign during the three-day sale from December 12-14. Lazada is offering shoppers an assortment of discounted items marked up to 90 per cent off and surprise vouchers worth Bt1212 available for collection at mid-day and midnight, the company said.

Lazada has also joined hands with global play and entertainment company Hasbro to provide toy donations to underprivileged children in Thailand.

Jack Zhang, deputy chief executive officer of Lazada Thailand, said, "Lazada sees the last quarter of the year as the golden period of e-commerce as consumers start to search for special gifts for their loved ones for the upcoming festive occasions including Christmas and New Year... We hope all Thai consumers will enjoy making their wishes come true during our Lazada 12.12 Grand Year End Sale mega-shopping event."

According to a 2018 survey by Facebook IQ on the Thai e-commerce market during the year-end holiday season, more than 39 per cent of Thai consumers made a holiday purchase on mobile devices. Priceza2, a Thai shopping research and price comparison platform, recently released insights highlighting online shopping as among the five favourite activities on which Thais spend the most time.

Shoppers can also tap offers from international and local brands on Lazada's virtual mall LazMall, as well as from financial partners listed on the platform, the company said.

Following Lazada's partnership with Citibank to debut the co-branded Lazada Citi Credit Card in Thailand, cardholders can avail of benefits including 22 per cent on top discount.

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