By THE NATION
These routes, which all emanate from Bangkok’s Suvarnabhumi Airport, are to Vientiane, Luang Prabang, Phnom Penh, Hanoi, Ho Chi Minh and Yangon.
“These routes are all covered by a small number of flights and have low customer capacity,” he said. “Once the cancellation plan is finalised, THAI will assign Thai Smile Airways to cover these routes instead.”
Sumeth further explained that competition had become fiercer, with every airline dropping prices to stay ahead of its rivals. “THAI needs to adjust our strategies too to preserve our reservation rate. We will focus on rolling out promotional campaigns until year end.”
“However, next year’s strategy remains to be seen. Our prices this year have been reduced to a record low and if this strategy doesn’t work, we may take a different direction, such as seeking more partners for organisation tickets, increasing online channels, or giving privileges to frequent fliers,” he added.