Monday, September 28, 2020

Media channels to be used for encouraging shift towards renewable energy

Aug 01. 2020
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By THE NATION

The Office of the Energy Regulatory Commission (ERC) has kicked off a campaign to promote the use of clean and renewable energy among Thai people using media channels as the agents of change, ERC deputy secretary-general Kittipong Pinyotrakool said on Friday (July 31.)

“This ‘Thai Media Network for Alternative Energy’ campaign will be financed by the Electricity Development Fund which is a part of ERC’s budget for fiscal 2020,” he said. “The preliminary phase has been carried out since late 2019 when ERC has been organising focus group interview sessions with local media outlets in Bangkok and all other regions of Thailand.”

Darunwan Chanpipathanachai, managing director at The X Solution and campaign manager, added that the media network would include both traditional media such as television, radio and print and also online channels.

“The participating media will act as influencers to introduce change in power consumption in their responsible communities,” she added. “They will help educate the public about various types of alternative energy, such as solar power and refuse-derived fuel, how to use and manage them and the benefits of using clean, renewable energy. Campaign members will hold a meeting regularly to review the performance and revise media strategies.”

Campaign consultant Manoon Siriwan added that the campaign will help create understanding about alternative energy among local communities and provide them with a chance to take part in energy-related policies initiated by the government. “We hope that this campaign will help inspire local people to come up with energy related campaigns in the future that help improve energy generating efficiency as well as reduce environmental impacts,” he added.

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