TAT launches travel routes for lonely hearts on Tinder
The Tourism Authority of Thailand (TAT) has chosen the dating app Tinder to launch a new campaign aimed at solo travellers.
The “Single Journey" campaign comes with the hashtag #Don'tJokeWithLoneliness and promotes domestic travel for tourists who like to travel alone, said Thapanee Kiatpaiboon, chief of TAT product promotion.
The campaign aims to reach 70 million people through Tinder and Facebook, generating 7 million trips and Bt100 million spending in the first quarter of 2021.
It will feature at least 20 routes covering different activities and all regions of the country.
The campaign will be piloted by trips on three routes, starting on Sunday (December 20).
Route 1 is dubbed “Praying to Buddha for love” and features a boat trip on the Chao Phraya to visit nine temples between Bangkok and Ayutthaya. Celebrity astrologist Tossaporn “Chang” Sritula will instruct travellers on how to pray for love, before the day ends with dinner aboard the boat. Booking for the December 20 voyage opens via the Sneakout fanpage and Tinder app on December 16, with free trips for the first 100 who register.
Route 2 for “Hot Singles” focuses on the beaches and party life of Koh Kai in Krabi.
Route 3 is dubbed “Chilling Single by Train” and features a romantic rail trip through the stunning scenery of Pasak Chonlasit Dam in Lopburi, followed by a meal on the reservoir.
More routes will be added, including trips to the bright lights of Pattaya and the hills of Mae Hong Son.
Solo travel is among the world’s most popular forms of tourism and tended to generate high spending, said Thapanee.
More than 20 singles travel routes would be launched in the near future with the aim of generating at least Bt100 million in the first quarter of 2021, she added.