BMW off to a roaring start in 2017

For BMW Motorrad Thailand, the growth of 22 per cent in January 2017 compared to the same month last year lifted total deliveries over 3 digits for the first time in January to deliver 110 motorcycles, a new record after its achievement as the third-fastest growing market for BMW Motorrad worldwide in 2016.
The BMW Group worldwide also saw the best-ever start to the year with January figures showing increased deliveries in all world regions.
Stefan Teuchert, president, BMW Group Thailand said, “BMW Group is building upon the successes of 2016 with the best-ever sales figure in January 2017 with 163,288 deliveries for the BMW Group – an increase of 6.8 per cent from the previous year. In Thailand, we have also started the year superbly with the best-ever record for January. A good start to the year 2017 gives us a clear indication of robust market demand for our products across the ranges.“
“BMW’s growth in Thailand reflects the exceptional level of demand and trust that our vehicles enjoy among Thai consumers. We will continue to build on our success with a continued commitment to create world-class, premium automotive innovations in the years to come. For the rest of 2017, more than 20 new models will be launched during the year. We are certain that this year will be another remarkable year of success for BMW Group Thailand and worldwide,” Teuchert said.
A key highlight for BMW this year is the launch of the all-new BMW 5 Series in Thailand. With the Efficient Lightweight design and engineering concept, which calls for the increased use of aluminium and high-strength steel, the all-new BMW 5 Series has shed 100 kilograms of its predecessor’s curb weight and now offers exceptional torsional stiffness to combine with a dynamic driving experience and long-distance comfort.
MINI Thailand is set to unveil the all-new MINI Countryman, for the first time in Thailand during the Bangkok International Motor Show 2017, while BMW Motorrad will be presenting the two variants of the BMW R nineT – including the BMW R nineT Racer and BMW R nineT Pure – in March.
BMW Financial Services Thailand
Bjorn Antonsson, chief executive officer of BMW Financial Services Thailand commented, “Strong collaboration between BMW Group Thailand and our BMW, MINI and BMW Motorrad dealer network allows us to fully integrate our financial products and processes to successfully support our dealers in their business growth as well as to support our private and corporate customers with an extensive product portfolio.”
“We are happy to announce that BMW Financial Services Thailand had another record year in 2016, in which we celebrated our 15th anniversary in Thailand. BMW Financial Services Thailand has grown up to an overall portfolio of Bt35.9 billion in 2016 and we expect to continue this strong growth also in 2017.”
“Our target is to take care of customers and to make ownership of a BMW, MINI or BMW Motorrad as convenient as possible via tailor-made products and on-going campaigns in response to the needs of new and existing customers. BMW Financial Services Thailand will continue to launch a variety of programmes to support the customer loyalty.”
“In order to further deliver benchmark services, BMW Financial Services Thailand has substantially invested in information technology in the past years, supporting processes with close collaboration between our Customer Interaction Centre and our dealers, therefore enabling us to support our customers effectively.”