
Commenting on the figures, Nicolas Hieronimus, CEO of L'Oréal, said:
“L’Oréal delivered a strong first half. At +6.5% adjusted like-for-like growth, L’Oréal maintained its strong momentum and expanded its outperformance of the global beauty market. Growth – broad-based across all categories, divisions, and regions – was fuelled by two main engines: the seamless execution of our innovation strategy and our market-beating growth in e-commerce, the industry’s most dynamic channel.
Our virtuous P&L was on full display. Boosted by volume growth and strong mix improvement, our gross margin continued to expand. This, coupled with our ongoing focus on cost control, allowed us to increase our brand fuel by 70 basis points and deliver a record first half operating margin of 21.3%.
As we head into the second half, we are confident that demand for beauty remains strong. And we believe that we are uniquely well equipped to continue outperforming the market and despite the current context achieving another year of growth in sales and profit.
L’Oréal is truly one of a kind. Our historical brands are growing strongly and our portfolio keeps getting stronger thanks to recent additions, including Kering Beauté. Our innovation engine is firing on all cylinders – and AI will help it maintain its pace. Our teams on the ground keep leveraging fast-shifting distribution patterns – conquering online with digital excellence while creating exceptional brand experiences offline.
This makes us better positioned than ever to keep winning in beauty.”
EUROPE - Adjusted like-for-like growth amounted to +6.1%.
NORTH AMERICA - Adjusted like-for-like growth amounted to +6.7%.
NORTH ASIA - Adjusted like-for-like growth amounted to +4.6%.
LATIN AMERICA - Adjusted like-for-like growth amounted to +5.2%.
SAPMENA–SSA (South Asia Pacific, Middle East, and North Africa – Sub Saharan Africa) - Adjusted like-for-like growth amounted to +13.8%.
In SAPMENA, growth was strong and broad-based. It was driven by a combination of volume and value. All Divisions and categories contributed.
By country, the performance was outstanding in Vietnam and very strong in the Australia-New Zealand cluster. Dermatological Beauty delivered exceptionally strong growth, fuelled by the continued momentum of La Roche-Posay and CeraVe. Professional Products was powered by Kérastase, and L'Oréal Professionnel. In Consumer Products, results were driven by L'Oréal Paris hair and makeup. Growth in the Luxe Division was driven by makeup and fragrances.
By category, haircare was particularly dynamic across the professional and mass segments, driven by the ongoing success of key pillars like Elsève and new launches. Skincare benefited from the continued rise of dermatological brands. Makeup was boosted by a strong innovation pipeline and the expansion of 3CE in South-East Asia. Fragrances grew strongly, powered by the Couture brands.
Across the region, e-commerce remained a key growth driver, notably in India, South-East Asia.
Sub-Saharan Africa (SSA) advanced in high single-digits, implying a gradual acceleration – with particularly strong contribution from the Dermatological Beauty, Luxe and Professional Products Divisions. South Africa remained the key growth engine with sales growing in double digits – well ahead of the market.
As part of the SAPMENA region, L'Oréal Thailand has continued to outperform the market by expanding its portfolio to meet the growing sophistication of local consumers. In skincare, the brand has introduced advanced dermatological solutions including SkinCeuticals and the Korean skincare brand Dr.G. Additionally, building on strong momentum in the haircare category, L'Oréal Thailand is launching Matrix—a world-leading professional hair care and color brand—along with the award-winning innovative haircare and styling brand Color Wow, comprehensively catering to the rising demands of both consumers and professional hairdressers across Thailand.
STRATEGY
RESEARCH, BEAUTY TECH AND DIGITAL
ENVIRONMENTAL, SOCIAL AND GOVERNANCE PERFORMANCE