SIRIVANNAVARI Embarks on a Winter Journey with Its Autumn-Winter 2026/27 Collection, Bringing Sustainability to the Runway
[From left] Ms. Atittaya Chumpa, Director of Marketing, Branding and Sustainability, and Mr. Ekaraj Niroj, Chief Marketing and Customer Officer of SCG Packaging Public Company Limited (SCGP); Ms. Ratirod Chulajata, Deputy CEO of Iris 2005 Co., Ltd.; Ms. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group; and Ms. Thanchanok Phagudom, Member of the Board of Directors of Iris 2005 Co., Ltd.
29 October 2026 – SIRIVANNAVARI invites audiences to discover new heights with its Autumn-Winter 2026/27 collection, ‘Echoes of Altitude’. For this season’s highly anticipated fashion show, NEXTOPIA on the 5th floor of Siam Paragon was transformed into a sustainable runway, set within an enchanting urban forest. Showcasing menswear and womenswear through the lens of Sporty Couture, the collection draws inspiration from travel, exploration and adventure, complemented by distinctive upcycled accessories given a second life as stylish items.
The collection embodies the designer’s creative vision, seamlessly weaving contemporary fashion with a deep appreciation for the natural world. Guided by the Earth-First philosophy that “Contemporary design should not only leave a lasting impression, but also foster a profound connection between humanity and nature,” the collection highlights the importance of creating beauty with purpose.
This commitment to sustainability extended beyond the collection itself and into the details of the runway presentation. The selection of NEXTOPIA as the event venue reflects its commitment to sustainability. As a model city of the future, NEXTOPIA brings together environmental innovations and sustainable development initiatives, while also serving as a community for those who share a passion for environmental conservation. Among its key elements were eco-friendly paper chairs, generously supported by SCG Packaging Public Company Limited (SCGP). Crafted from recycled paper pulp and engineered with an innovative honeycomb structure, the chairs are designed to minimise material consumption while ensuring durability and strength. Lightweight and easy to assemble, they also offer greater transportation efficiency, helping reduce energy consumption and greenhouse gas emissions associated with logistics. At the end of their useful life, the chairs can be recycled or naturally biodegrade, making them a more environmentally conscious alternative.
Following the successful presentation, SIRIVANNAVARI donated all the chairs to Siam Paragon for continued public use, extending the value of the materials beyond the runway. This gesture reaffirms the brand’s dedication to creating designs that go beyond aesthetics—embracing social responsibility and environmental sustainability.
Because every journey leaves behind memories with every step, SIRIVANNAVARI believes in passing on something meaningful, creating lasting value and contributing to a better world for generations to come.
