Bosch Automotive Thailand Celebrates 30 Years of Manufacturing Excellence in Rayong, Strengthening Its Contribution to the Global Automotive Industry

THURSDAY, NOVEMBER 05, 2026
Bosch Automotive Thailand Celebrates 30 Years of Manufacturing Excellence in Rayong, Strengthening Its Contribution to the Global Automotive Industry

From left to right: Komsan Chueachot (Plant Manager - Bosch Automotive Thailand), Vikrom Kromadit (Chief Executive Officer, CEO-AMATA CORPORATION PCL.), Jatuporn Boonthum (Managing Director / Vice President - Bosch Automotive Thailand), Ph.D. Kirida Bhaopichitr (Vice Minister for Commerce), Dr. Marliani Gerta (President Bosch Vehicle Motion, Robert Bosch GmbH), Matsumura Takao (Executive Vice President of the Regional Board BBM South and East Asia - Bosch Corporation), Prakasit Phornprapha (President - Siam Motors Group), Joseph Ngo Hong (Managing Director, Robert Bosch Thailand), Dr. Brown Stuart (Regional President Power Solutions ASEAN & Plant Manager, Bosch HmjP), and Spinner Sebastian (Vice President, Global Head of Product Area Conventional Actuation)

Rayong, Thailand – Bosch Automotive Thailand celebrated the 30th anniversary of its Amata City plant in Rayong. Since 1996, the Bosch Amata plant has played an important role in supporting Thailand’s automotive industry, producing a range of automotive components and technologies, including braking systems, that contribute to safer mobility. Over three decades, Thailand and ASEAN have become an important part of Bosch’s global footprint and ambitions across East Asia and globally, making it a crucial link in the company’s worldwide automotive supply chain. This milestone demonstrates Bosch's ongoing dedication to promoting manufacturing excellence, introducing international technologies to regional industries, and contributing to the growth of Thailand's automotive industry.

Jatuporn Boonthum, Managing Director / Vice President of Bosch Automotive Thailand, delivering opening remarks at the event.

Behind these three decades of the Bosch Amata Plant are more than 1,000 employees whose expertise, dedication, and collective efforts have contributed to its achievements. Bosch remains committed to developing employees’ skills, bolstering Thailand's economy, and advancing technology to support the transformation of Thailand’s automotive industry and shape a safer and more sustainable future of mobility.

Ph.D. Kirida Bhaopichitr, Vice Minister for Commerce, delivers a keynote presentation on "Thailand's Potential and Future Direction" at the Bosch Automotive 30th Anniversary.

Joseph Ngo Hong, Managing Director of Robert Bosch Thailand, alongside Prakasit Phornprapha, President of Siam Motors Group.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 412,000 associates worldwide (as of December 31, 2025). According to preliminary figures, the company generated sales of 91 billion euros in 2025. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 490 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 82,000 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a limited liability company with a charitable purpose. The remaining shares are held by Robert Bosch GmbH and by a company owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG.

It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

Additional information is available online at www.bosch-press.com, www.bosch.com.