True5G Creates an Extraordinary iPhone 18 Pro Delivery Experience

Bangkok, September 18th, 2026 - When iPhone 18 Pro meets the power of True5G… every day can begin beyond expectations.True Corporation is creating an extraordinary iPhone 18 Pro and iPhone 18 Pro Max receiving experience for the first group of True and dtac customers under the concept “iPhone 18 Pro X True5G – Where Everyday Extraordinary Begins,” marking a new chapter of “FIRST TO EXTRAORDINARY. IT’S TRUE!”

Customers are invited to experience the extraordinary before anyone else as they become among the first to own the latest iPhone 18 Pro, powered by the best True5G network — fast, powerful and available throughout Thailand, with protection against cyber threats.

True is elevating the first moment of ownership through three special experiences, beginning with Extraordinary Delivery, delivering iPhone 18 Pro through an experience that goes beyond conventional device collection, bringing it directly to the first True customers via drones connected through True5G at five iconic locations across Bangkok.

Next is Extraordinary Luminaire Experience, inviting customers to step into an Immersive Experience at the True Branding Shop, Siam Square Soi 2, where customers do not simply “see” the new iPhone 18 Pro, but open the door to an experience in another dimension that goes beyond simply receiving the device.

And finally, Extraordinary Value, offering greater value and exclusivity than ever with the most rewarding device discounts when trading in an old device for a new one, together with “Pro Na Lock,” the best iPhone 18 Pro offer from True, and the True5GX package, which takes fast and powerful 5G performance to the next level and comes with Priority Access, enabling customers to experience the full performance of their iPhone.

The delivery of iPhone 18 Pro at five iconic Bangkok landmarks represents the best True5G signal and its coverage across every area from the highest point at ICONSIAM; the popular destination showcasing Thai identity at Wat Arun Ratchawararam; the cultural tourism hub at Hua Lamphong; and Happitat, a new destination for happiness where True5G is ready to become the network of happiness; to Siam Square, the lifestyle hub for the new generation in the heart of the city, where True5G delivers faster and more powerful connectivity, connecting every experience and lifestyle of the new generation.

At all five locations, the executive team of True Corporation Public Company Limited joined in welcoming and personally delivering iPhone 18 Pro devices to the first customers.

Leading the experience were Mr Sigve Brekke, Group Chief Executive Officer, and Mr Manat Manavutiveth, Chief Customer Experience and Retail Business Officer, at Wat Arun Ratchawararam; Mr Håkon Bruaset Kjær, Chief Strategy and Transformation Officer, and Mr Phudhat Netsuwan, Chief Human Resources Officer, at Hua Lamphong; Mr Supakit Vuntanadit, Chief Commercial Officer, Mr Oliver Kittipong Veerataecha, Chief Brand and Communications Officer, and Mr Tanaphon Manavutiveth, Chief Home Connectivity Officer, at Siam Square; Mr Sharad Mehrotra, Chief Consumer Business Officer, and Dr. Teeradet Damrongpalasith, Chief Enterprise Business Officer, at ICONSIAM; and Mr Ekaraj Panchavinin, Head of Research and Innovation, and Sujitra Amitaphai, Head of Operations, True Retail Shops, at Happitat.

The experience connects the charm of Bangkok’s iconic landmarks with the experience of owning a brand-new iPhone.

“Where Everyday Extraordinary Begins”

Mr. Oliver Kittipong Veerataecha, Chief Brand Officer, True Corporation Public Company Limited, said that “For True, the special moment of becoming the owner of a new iPhone 18 Pro is only the beginning of many more extraordinary moments. That is why we have designed an experience that is more impressive than ever — from receiving the new device through drone delivery, to stepping into an Immersive Experience at the True Branding Shop, and using the device with the True5GX package, which takes fast and powerful 5G performance to the next level. This is complemented by Priority Access and offers that take care of customers throughout their entire usage journey. This is the meaning of ‘Where Everyday Extraordinary Begins’ that we are determined to deliver. Because the ultimate in technology is not simply about being newer. It is about enabling customers to connect to more digital experiences, create more, and live every day beyond expectations. Customers across the country can be confident that True 5G is ready to deliver its full potential in every dimension, enabling customers nationwide to enjoy faster, smoother and more secure experiences, accessible everywhere and supporting every digital lifestyle whether for work, learning or entertainment.”

Extraordinary Delivery — A First Moment Beyond Conventional Device Collection

True brings True SkyBridge to create an extraordinary iPhone 18 Pro  delivery experience, delivering the devices via drones connected through True5G directly to the first True customers.

The experience transforms the anticipation of waiting for a new device into a special moment, while showcasing the potential of the network in connecting drone operations and operational teams to create a distinctive device-receiving experience.

Mr. Ekaraj Panjavinin, Head of Research & Innovation, True Corporation Public Company Limited, said that “behind this delivery is True SkyBridge, an autonomous aerial transportation platform powered by AI and True’s intelligent network. It connects drones, mission management systems, control centers and operational teams together on an end-to-end basis. The 5G network is used to transmit location data, flight status and images from the drones back to the control center in real time. At the heart of SkyBridge is the AI Intelligence Layer, which helps analyze data, plan and adjust routes, manage missions and drone fleets, as well as support safety-related decision-making based on data generated during operations.This enables the platform to support a wide range of missions without being tied to any particular drone brand. We began by applying SkyBridge to the transportation of medicines, medical supplies and medical specimens in remote areas. However, our goal does not stop at Healthcare Logistics. Today, we are expanding SkyBridge into a Smart Logistics Platform that can be applied to goods transportation, urgent deliveries, missions in hard-to-reach areas, as well as new forms of services in the future.

Bringing SkyBridge to deliver iPhone 18 Pro on this occasion is therefore not simply about creating a new experience for customers. It is another demonstration that when AI, 5G and Autonomous Technology work together, True’s digital infrastructure can move beyond connecting people to intelligently connecting and managing the movement of goods, and making a new form of Smart Logistics a reality.”

Extraordinary Luminaire Experience — An Experience Beyond Simply Receiving a New Device

From the drone delivery experience to the special atmosphere at the True Shop Siam Soi 2, True invites customers to step into the Luminaire Experience in the form of an Immersive Experience.

Customers do not simply “see” the new iPhone 18 Pro, but open the door to an experience in another dimension that goes beyond simply receiving the device.

A diverse group of celebrities from various fields joined the experience, including Bum Panadda Wongphudee, Ploy-Chavaporn Laohapongchana, Zee Chatpawee, Great Sapol, Pavel Naret, Pooh Kritin, Auau Thanaphum, Save Worapong, Ryujin Thanapat, Patrick Jeerachart and Boat Tharis, together with two fan-favorite mascots, Praew Bear and O-Ae, who joined in experiencing and receiving the devices among the first group.

Meanwhile, the True Branding Shop at Happitat completes the ownership experience with First Class care, including device preparation, data transfer, service setup, and expert advice, ensuring customers are ready to start using their new iPhone smoothly and confidently.

Extraordinary Value — More Valuable and More Special Than Ever, with the Best iPhone 18 Pro Offer from True

The special experience continues from the day customers pick up their device throughout their ownership journey with “Pro Na Lok,” a package designed by True to cover value, device care, and future upgrades, together with the True5GX package that enhances the experience of using a new iPhone on the True dtac5G network.

Niphon Raksriaksorn, Head of Retail & Omnichannel Experience, True Corporation Public Company Limited, said that “the special offer that True dtac provides to customers is value and protection. Customers will receive exceptional value when they trade in their old device for a new one, with discounts of up to 27,700 baht. We also provide protection through ‘Pro Na Lok,’ which includes True Value Care, locking in the device buyback price for next year and providing free device protection and care for one full year. Whether the device is dropped or the screen is cracked, it can be repaired or replaced. This comes together with the True5GX package, which takes 5G speed and performance to the next level, with Priority Access to help customers get the most out of their iPhone.”

Great Value with the Best Device Discount When Trading in Your Old Device for a New One, Up to 27,700 baht. Subject to the Terms and Conditions including;

• Purchase a device with a package and receive a discount of up to 7,700 baht
• Trade in your old device for a new one and receive an additional discount of up to 7,000 baht
• The longer you stay, the more you save, with an additional discount of up to 2,000 baht
• Use TruePoints or dtac Coins and receive an additional discount of up to 10,000 baht
• All Member members can use M-Stamp worth 227 baht to redeem an additional 1,000 baht discount

iPhone 18 Pro with a package starts at 41,200 baht or installment payments starting from 1,145 baht per month.

iPhone 18 Pro Max with a package starts at 45,200 baht or installment payments starting from  1,256 baht per month.

Customers can also choose 0% installment payments for up to 36 months, along with additional special privileges, including 1 month of free access to TATANG, a vertical short-series library via the TrueID App; up to 20% off accessories; and 3 months of free Apple services, covering Apple TV+, Apple Music, and Apple Arcade, subject to the terms and conditions.

Value from the Day You Purchase Until the Day You Upgrade to a New Device Next Year

Customers who purchase a device together with a monthly True5GX package of 1,499 baht or more and subscribe to “Pro Na Lok” will receive True Value Care free for 1 year, with a total value of more than 5,000 baht, covering 3 key benefits:

• Upgrade — Lock in the estimated buyback price for next year at up to 65% of the regular price
• Refresh — Replace the screen or battery once per year
• Swap — Replace the device once per year

In addition, the True5GX package, which takes 5G speed and performance to the next level, also comes with Priority Access, helping customers access the 5G network more efficiently, even during periods of heavy usage. This is achieved through service-quality management and the allocation of network resources according to usage needs, ensuring that every connection is ready for communication, entertainment, and creativity in everyday life.

Join the “iPhone 18 Pro X True5G - Where Everyday Extraordinary Begins” experience at all True Shops and dtac Shops, as well as the True dtac Online Store, starting from September 18th, 2026 onwards.

For more details on prices, packages, and additional benefits, visit

iPhone 18 Pro: https://www.true.th/promotion/devices/iphone-18-pro

iPhone 18 Pro Max: https://www.true.th/promotion/devices/iphone-18-pro-max

Terms and conditions are as specified by the company.

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