
This project features an exclusive beverage that blends premium American agricultural ingredients with Thai expertise in beverage production, capturing the essence of both cultures in a single glass. Today marks the first milestone of this collaboration: the "First Brew" event, which combines 100% premium American agricultural ingredients including hops and malt that meet USDA standards with Thai brewing knowledge and craftsmanship. Developed in partnership with U.S. Department of Agriculture (USDA), Hop Growers of America (HGA), and the U.S. Grains & BioProducts Council (USGBC), and U.S. Brewmasters, this effort has culminated in the creation of "Chang Freedom250," an exclusive craft beverage.
The event was attended by H.E. Mr. Sean K. O’Neill, Ambassador of the United States of America to Thailand, and Mr. Panote Sirivadhanabhakdi, Group Chief Executive Officer of Frasers Property Limited. Also in attendance were - Mr. Adam Branson, Regional Agricultural Counselor for Thailand, Myanmar and Laos, U.S. Department of Agriculture (USDA), U.S. Embassy Bangkok, along with Mrs.Nongnuch Buranasetkul, Mrs.Tongjai Thanachanan, Mr. Worawat Srisa-an, and Mr.Tarrin Rintanalert. The ceremony took place recently at Chang Canvas (Iconic Social Brewhouse), located on the first floor of the One Bangkok development.