Special promotions to boost Q3 sales

Lalin Property, for example, |is holding a promotion this |Saturday and Sunday to celebrate its 28th anniversary by offering |discounts of up to Bt200,000 on |its homes.

Noble Development, meanwhile, is running a “Noble D Day” campaign until July 29, with discounts up to Bt2.5 million, gift vouchers worth Bt20,000 and free transfer fees, amongst other things.

Bangkok Commercial Asset Management has its own campaign, “Sabai Condo 2015”, under which it is offering special mortgages and a lower booking price of only Bt1,000 for any of its ready-to-stay condominium units.

The event is under way and runs until August 14.

Lalin Property assistant managing director Churat Chakarakul said the developer was targeting sales of between Bt200 million and Bt300 million from its 28th-anniversary campaign.

It also plans to launch three to five projects over the remainder of the year, as part of a business plan for eight to 10 new projects worth Bt4 billion during 2015.

The company launched five projects in the first half, he said.

Noble Development chief executive officer Kitti Thanakitamnuay said the company targeted sales worth Bt500 million from its “Noble D Day” event, which kicked off yesterday.

“We have launched this campaign to boost sales in the third quarter,” he added.

Kitti acknowledged, however, that the company would be booking lower revenue this year because most of its backlog worth Bt19 billion would be booked as revenue from 2016 to 2018.

Last year, the developer generated revenue of Bt2.35 billion and a net profit of Bt163.25 million.

It posted revenue of Bt85.74 million and a net loss of Bt104.18 million in the first quarter of this year.