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property

Real estate firms offer discounts, other incentives at 33rd House and Condo show


About 600 residential projects from 200 property developers are offering promotional campaigns at the 33rd "House and Condo Show" running until Sunday at Queen Sirikit National Convention Centre in Bangkok.

The show, which began yesterday, is being conducted by the Thai Condominium Association, the Housing Business Association and the Thai Real Estate Association.

During the event, Pruksa Real Estate is holding a promotional campaign for all of its residential projects, including free transfer and mortgage fees, discounts of Bt10,000-Bt200,000 per unit, and free furniture.

LPN Development offers special prices for 10 condominium projects starting at Bt700,000 per unit.

Ananda Development’s "Super Deals" campaign offers booking fees of only Bt1 per unit.

Tararom Estate Co is waiving transfer and mortgage fees and also offering Bt20,000 discounts on all sales booked at this event. It is also providing vouchers to buy furniture at HomePro worth between Bt50,000 and Bt100,000, depending on the price of the home.

Sena Development’s "Stock … Shock Price" campaign offers discounts of up to Bt400,000 per unit and free Samsung Galaxy Note 5s.

D-Land Group offers a discount of Bt100,000 on homes priced at Bt3 million, free air-conditioning and furniture, and free transfer and mortgage fees.

Kitha Properties Co has discounts of up to Bt200,000, free Samsung Galaxy Note 5s, and package tours to Hong Kong, Japan, the Maldives and France, depending on the value of the sale. Its prices range from less than Bt2.9 million to more than Bt8 million.

"We target sales worth up to Bt3 billion from the four-day event," said Prasert Taedullayasatit, president of the Thai Condominium Association.

"Although the government has not launched measures to boost the market, because most of the property firms have launched promotion campaigns [including] free transfer and mortgage fees, they do not need the government’s support.

The promotions will also [encourage] customers to make purchasing decisions now rather than waiting to see the government’s measures."

The organisers expect 100,000 visitors at the four-day House and Condo Show.

Meanwhile, Siam Paragon kicked off its own "Luxury Property Showcase" yesterday, to run until October 18.

Deluxe offerings

The event features 15 residential projects comprising 4,000 units including luxury detached houses, condominiums, and resorts.

They are Craft Ploenchit, Circle Living Prototype Asoke-Nana, Four Seasons Private Residences Bangkok at Chao Phraya River, Issara Collection Sathorn, The Hudson Sathorn 7, The Niche Pride Thonglor-Phetchaburi, Vertiq Condo Rama 4-Siam and 749 Residence, and deluxe hideaway homes from Anantara Chiang Mai Serviced Suites, Baan Sita Wan Pak Chong-Khao Yai, Baba Beach Club Phuket, Blu Cha-am Hua Hin, Che Elpend Khaoyai, Romantic Condo Khao Yai, and The Legend by Boathouse Cha-am Hua Hin.

Chanisa Kaewruen, deputy managing director of marketing events and business relations, Siam Piwat Co, said the 11-day event was expected to generate more than Bt2.5 billion in sales, a 25-per-cent increase from last year’s show.

Potential homebuyers and investors who visit this event will benefit from its special marketing campaigns. The Tier 1 benefit is discounts, and the Tier 2 benefit is a lucky-draw coupon for every Bt10,000 of reserved payment.

Platinum M Card members enjoy a double deal, as they get two coupons for every Bt10,000 booked.

More than Bt700,000 worth of prizes will be on offer, including seven Samsung Galaxy Note 5s worth Bt25,900 each; four three-day, two-night hotel vouchers for two persons to stay in a duplex grand pool villa at Casa de La Flora, Khao Lak (Bt50,310 each); two three-day, two-night vouchers for two persons to stay in a superior room at U Chiang Mai (Bt16,600 each); and 20 two-day, one-night vouchers for two persons to stay in a grand deluxe room at InterContinental Hua Hin Resort (Bt11,770 each).

The Tier 3 benefit comprise privileges from credit-card companies participating in this campaign, she said.

Published : October 08, 2015

By : Somluck Srimalee The Nation