New motto brings awards and recognition
THE CHANGE in business model to a ‘quality of living’ provider has brought growth and recognitions for AP(Thailand), with the developer winning the top spots in several categories at the “Property Guru Thailand Property Awards 2018”.
The company topped the lists of Best Developer, Best Condo Development Thailand, Best Ultra Luxury Condo Development and Best Condo Interior Design for its VITTORIO ultra-luxe condominium project. It also led in the categories of Corporate Social Responsibility, Sustainable Development, and Design & Construction.
Chief executive officer Anuphong Assavabhokhin said, despite the awards, the company would continue to improve on its performance to better meet homebuyers’ demands, amid fierce competition in the market from existing players and newcomers.
For this year, the company has revised its launch target to 38 residential projects worth a total of Bt59.58 billion, from 43 projects with Bt64.75 billion in market value. The 38 projects include five condominiums and 33 single-detached house and townhouse developments. Three of the condominium projects have been launched to the market in the first half, with the other two scheduled for the final quarter of the year.
Of the 33 single-detached house and townhouse projects, 17 were launched in the first half of the year, to be followed by the rest later in the year.
The company has set a total revenue target of Bt28.13 billion for 2018.
Anuphong said local buyers accounted for up to 80 per cent of the company’s customers with foreigners - mainly from China, Hong Kong, Japan, and Taiwan - making up the balance.
“The proportion of our overseas customers has risen from less than 5 per cent to 20 per cent, thanks to our Japanese partner and the rising demand from foreign buyers - especially from China,” he said.