The firm hopes the move will drive sales to Bt4.5 billion in this segment by year-end, the company’s chief creative officer, Ou Baholyodhin, said at press conference yesterday.
The world-class designers will include Gert Voorjans, a multi-talented Belgian decorator famous for his distinctive eclectic style; Lorenzo Castillo, a Spanish designer known for a balance between classic and contemporary styles; American interior designer Hutton Wilkinson; Mary Fox Linton, a famous British designer renowned for her modern contemporary style; and legendary French designer Phillippe Starck, known for his interior, industrial, architectural and product designs.