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Sawasdee Seoul 2025 brings Thai soft power to South Korea on Sept 6–7
FRIDAY, SEPTEMBER 05, 2025
The Royal Thai Embassy in Seoul is hosting Sawasdee Seoul 2025: Discover Thailand, a festival showcasing Thailand’s soft power through art, culture, food, handicrafts, and T-Pop. 
“THEBLACKSEA” part of “CP Group” and Dreamers Join Forces to Globalize T-POP with Launch of ‘VOC’ Sub-Unit from PROXIE
TUESDAY, MAY 27, 2025
Accelerating Thai Soft Power with a Bold 360° Content Strategy
Stiff competition forces TV channels to export shows
MONDAY, AUGUST 15, 2016
DRIVEN BY intense competition in the digital-TV broadcasting industry, leading production houses and broadcasters have been forced to create quality content not only to attract local viewers, but also to distribute and place Thai ‘soft power’ in overseas