Published: Nov 12, 2015
In response to increasing demand from advertisers and media owners amid the rapidly evolving media landscape, Nielsen Thailand will expand its TV and advertising measurements to more platforms ranging from digital and cable/satellite TV to over-the-top se
Published: Aug 24, 2015
NIELSEN (THAILAND) is pressing for fair treatment if the broadcasting regulator decides to grant financial support to some digital TV broadcasters and media agencies to establish a new TV audience rating system as its rival.
Published: Aug 09, 2015
THE MEDIA Agency Association of Thailand (MAAT) will continue to set up a national provider of multi-platform television-audience ratings although market leader Channel 7 appears intent on sticking with the incumbent Nielsen (Thailand).