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Why pink? The strategy behind PUMA’s World Cup football boot trend

July 20, 2026

Pink football boots dominated the 2026 World Cup, with PUMA’s FUTURE 9 and ULTRA 6 showing how fashion, psychology and performance technology now shape the modern game.

"X CRAZYFAST" adidas boots will make you go crazy fast.

July 11, 2023

Adidas reveals X CRAZYFAST, the latest boot release from adidas packed full of 'AERO' innovations built to unlock speed in all moments of the game.

Ronaldo’s 2022 World Cup boots have Bangkok roots

TUESDAY, NOVEMBER 01, 2022

Football fans wondering where the idea for Cristiano Ronaldo’s 2022 FIFA World Cup boots came from should look no further than the Portuguese Embassy in Bangkok.

Boots support cancer patients

FRIDAY, JULY 26, 2019

Boots Thailand recently held the “Beauty Against Cancer” workshop to support cancer patients and raise funds for the purchase of medical equipment and devices to treat patients with cancer at the National Cancer Institute (NCI).

Boots launches new affordable in-house brand

TUESDAY, NOVEMBER 20, 2018

Boots is strengthening its personal care portfolio with the introduction of the “Boots Brand”, which offers over 600 products at affordable prices.

THAI Smile makes passengers smile with Mother’s Day special

TUESDAY, AUGUST 08, 2017

Holiday gifts for everyone onboard to be offered in favour of Women's Journey Thailand 2017

Boots Thailand adds to loyalty card privileges

FRIDAY, APRIL 28, 2017

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