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China’s appliance giants intensify battle for Thai market
SUNDAY, SEPTEMBER 14, 2025
Each brand is pursuing targeted strategies, from premium smart TVs to local partnerships in the high-end segment, with Thailand positioned as a new strategic base for manufacturing and distribution across ASEAN.
Haier Targets Market Leadership with New Thai Plant
TUESDAY, OCTOBER 22, 2024
Haier Thailand, a global leader in home appliances, has confirmed its new plant in Chonburi will commence operations in October 2025 and achieve full capacity within two years, Dong Jianping, president of Haier Electrical Appliances (Thailand), said on Monday.
Haier adapts to ‘new normal’ with smarter home appliances
FRIDAY, JULY 17, 2020
Home-appliances brand Haier said it has met 31 per cent of its sales growth target in the first half of this year, and is expanding its presence in the smart-home appliances market with several products, including air-conditioners, refrigerators and washing machines. It is also launching a smart-sharing AC campaign to meet demands amid the Covid-19 pandemic.
Haier scores 40% growth in ‘hot’ first half
MONDAY, JULY 08, 2019
Haier Thailand has exceeded targeted revenue for the first half of 2019, earning Bt2.593 billion, a 40-per-cent rise from the same period last year.
Haier targets 10 per cent revenue growth this year
TUESDAY, MARCH 21, 2017
Haier Thailand is targeting 10 per cent revenue growth year on year, president Yang Xiaolin said.
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