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Four influencer groups stay in demand as brands chase sales over likes

Four influencer groups stay in demand as brands chase sales over likes

June 14, 2026

IdeasLabs says Thailand’s influencer marketing industry is moving into a performance-driven era, with brands prioritising influencers who can generate sales, ROI and measurable business results.

Thailand urged to regulate booming 45bn-baht influencer economy

May 17, 2026

Thailand’s influencer economy is now worth 45 billion baht, with more than 3 million influencers driving one-third of the country’s digital advertising value, according to TPSO.

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