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Why pink? The strategy behind PUMA’s World Cup football boot trend

Why pink? The strategy behind PUMA’s World Cup football boot trend

July 20, 2026

Pink football boots dominated the 2026 World Cup, with PUMA’s FUTURE 9 and ULTRA 6 showing how fashion, psychology and performance technology now shape the modern game.

China’s Anta Sports to buy major Puma stake in US$1.79bn deal, becoming a top shareholder

January 27, 2026

Anta Sports has agreed to buy a 29.6% stake in Germany’s Puma from Artémis, the Pinault family holding company, for more than US$1.79 billion—an investment that would make Anta one of Puma’s largest shareholders.

Puma ups forecast after sales leap in first quarter

Puma ups forecast after sales leap in first quarter

TUESDAY, APRIL 25, 2017
German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the 1.0-billion-euro barrier and upping its forecasts for the year.
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