SUNDAY, April 21, 2024
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Steaks high for prime Thai beef on Apec leaders’ menu

Steaks high for prime Thai beef on Apec leaders’ menu

Demand for Sakon Nakhon’s Pon Yang Kham beef is expected to surge after it was added to the Apec gala dinner menu.

The Foreign Ministry will host a dinner for Apec leaders and their spouses on Thursday evening at the riverside Royal Thai Navy Convention Hall.

The “Sustainable Thai Gastronomy” menu, created by Chef Chumpol Jangprai, owner of Michelin-starred R-Haan restaurant, features dishes made from this beef.

Steaks high for prime Thai beef on Apec leaders’ menu

The menu showcases products from different parts of the country, and people are rushing to Sakon Nakhon’s Livestock Cooperatives to find out what is so special about this beef.

Steaks high for prime Thai beef on Apec leaders’ menu

Samorn Phuphasri, the cooperative’s secretary, said beef’s popularity has picked up since the pandemic and expects the demand will rise even further after it was added to the menu. So far this year, the cooperative has earned 75 million baht in revenue from beef.

Steaks high for prime Thai beef on Apec leaders’ menu

She said the cooperative has sent four 200-kilogram seven-day chunks of beef because the chef did not specify which cuts he wanted.

Samorn added that the chuck eye cut is most popular in Thailand, though foreigners prefer sirloin steaks.

Steaks high for prime Thai beef on Apec leaders’ menu She said the cooperative has created pamphlets explaining the different cuts of beef to help customers decide.

Steaks high for prime Thai beef on Apec leaders’ menu Samorn also said that being featured in the Apec gala dinner offers Thai beef cattle farmers a great opportunity to gain global recognition.

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