BTS tour triggers 6,700% jump in hotel searches across 34 cities worldwide BTS tour triggers 6,700% jump in hotel searches across 34 cities worldwide
SUNDAY, FEBRUARY 15, 2026
Concert tourism is shaping up to be one of the travel industry’s most lucrative growth engines this year, Trip.com says, and the global comeback tour by K-pop group BTS is already testing just how far fan-driven travel demand can stretch.