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Richy Place 2002 sets focus on middle- and upper-income customers

Oct 29. 2018
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By The Nation

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Listed property developer Richy Place 2002 has set aside a marketing budget of Bt100 million for rebranding as it focuses on the middle- and upper-income residential market.

The company also plans to launch two new projects worth a combined Bt6 billion – The Rich Rama 9-Srinakarin and The Rich Eakmai – during this quarter and the first three months of 2019, chief executive officer Apa Ataboonwongse said on Monday.

Apa said the company expected its revenue to be near Bt3 billion this year, compared to the Bt1.32 billion generated in 2017. 

Richy Place 2002 is also confident that its net profit will be better than last year’s, she added.

In the first half, the developer achieved revenue of Bt1.34 billion and a net profit of Bt243.77 million.

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