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Dusit gets ready to offer ‘more meaningful’ stays in wake of Covid-19

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced that it plans to counter the impact of Covid-19 by introducing three strategic pillars – collaboration, integration and contribution.

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Under this strategy, Dusit has partnered with Local Alike, an online social enterprise dedicated to the sustainable development of Thai rural communities through responsible tourism to offer a range of tours for young families seeking a more meaningful experience during their stay.

Experiences offered under the Dusit Local Explorer scheme will have participants immerse themselves in the lives, culture and cuisine of indigenous communities around Thailand, such as the Tai Lue hill tribe in Chiang Mai and lobster-farming communities in Phuket.

To develop the partnership further, Dusit plans to provide hospitality and service training for various communities so they can enhance their skills and learn how to sustainably welcome visitors.

Volunteers will come from Dusit Hotels & Resorts as well as Dusit Hospitality Education.

Dusit will also support Local Alike’s other initiatives, including Local Aroi, which aims to develop local cuisines to fine dining standards through the creation of special set menus that celebrate stories, techniques, and sustainable ingredients behind renowned local dishes; and Local Alot, which supports the sustainable production of handcrafted goods.

“Consumer behaviour has changed dramatically during Covid-19 and it’s essential that we change our strategy and pivot our operations to meet their needs as much as possible,” said Suphajee Suthumpun, group CEO for Dusit International.

The Dusit Local Explorer programme is now available at Dusit properties in Bangkok, Chiang Mai, Hua Hin, Khao Yai, Krabi, Pattaya, and Phuket.

To cater to the luxury segment, Dusit has also teamed up with bespoke tour providers in Chiang Mai, Hua Hin, Pattaya and Phuket to provide exclusive end-to-end excursions packaged as the Ultimate Dusit Experience.

Published : November 23, 2020

By : The Nation