Lisa poised to hit 100m Insta followers – and record-breaking per-post earnings
With Blackpink's Lisa poised to become the first K-pop star to hit 100 million Instagram followers, the true impact of her social media presence is in the spotlight.
Lalisa Manoban, widely known as Lisa, stands as a global icon and pivotal member of the internationally renowned South Korean girl group.
Lisa's immense popularity has turbo-boosted her Instagram followers past 99 million, triggering a frenzy of social media speculation on the true value of her posts.
In the world of marketing, Lisa's influence is unrivalled. Her product endorsements don't just catalyse trends: they set them on fire, leading to immediate spikes in sales. Lisa has emerged as the face of numerous international brands, from mobile phones to popular beverages, cementing her status as a global brand ambassador.
Given her immense popularity and growing reach, everyone from her fans to marketing agencies is wondering what kind of budget is required to secure Lisa for product promotions.
Hopper HQ, a social media marketing platform that ranks global influencers by income per post, has come up with an answer.
It estimates that Lisa's Instagram advertising rate in 2023 is a staggering $575,000 or around 20.45 million baht per post.
This eye-popping figure catapults Lisa's posting fee above the likes of Dua Lipa, Cristiano Ronaldo, David Beckham, and Emma Watson, as of August 20 – before Lisa's Instagram followers hit the 99 million milestone.
Lisa currently boasts the highest number of Instagram followers among artists in South Korea and Thailand.
Industry experts say her follower count will inevitably surpass 100 million soon, cementing her status as a social media powerhouse with a billion-dollar impact.