Royal Botania Forges Strategic Partnership with Euro Creations in Thailand
Belgian luxury outdoor brand Royal Botania partners with Euro Creations to launch "Innovation Luxury Outdoor Living," targeting Thailand's growing high-end design market.
Royal Botania, the distinguished luxury outdoor furniture brand from Belgium, is significantly bolstering its presence in the Thai market through a new, strategic partnership with Euro Creations Public Company Limited. This collaboration positions the brands to fully introduce Royal Botania's elevated outdoor lifestyle concept, "The Innovation Luxury Outdoor Living," to discerning customers and designers across the region.
The partnership was officially inaugurated at the exclusive "Royal Botania x Euro Creations: The Blue Hour Garden" event on November 6, 2025, at the Euro Creations Thonglor Soi 5 showroom. The event served as a showcase for the brand's commitment to combining design artistry with meticulous Belgian craftsmanship.
Francis Vanbellen, Senior Executive Royal Botania Asia (RBT Asia), emphasized the brand's mission: "Our goal is to create outdoor furniture that not only meets functional needs but also elevates one’s lifestyle—bringing refined comfort, aesthetic pleasure, and a new dimension to outdoor living.
We believe our partnership with Euro Creations—an organization that understands the value of design and luxury—will enable Royal Botania to seamlessly connect with Thai customers and designers, and further strengthen the luxury outdoor furniture market in this region.”
Kavin Gambir, Chief Executive Officer of Euro Creations PCL, highlighted the market potential: “The luxury furniture market in Thailand is expanding with strong potential. Consumers increasingly value design that reflects their identity and enhances their quality of life. Our collaboration with Royal Botania, a global leader in luxury outdoor furniture, marks a significant step forward for Euro Creations as we expand our outdoor lifestyle offerings.”
The launch event featured Royal Botania’s signature collections, including the globally recognized Palma, the world’s first automatic garden parasol.
Designed by Royal Botania Founder Kris Van Puyvelde, Palma is distinguished by its one-touch operation and concealed mechanisms within a sleek, sculptural frame, earning it the Red Dot Award: Best of the Best. Also highlighted was the Mozaix Lounge, a contemporary modular system crafted from premium, weather-resistant materials like coated aluminum and teak, designed for full customization.
These highlight collections are available for public viewing from November 7–14, 2025, at the Euro Creations Thonglor Soi 5 showroom, offering design enthusiasts an experience of "Innovation Luxury Outdoor Living from Belgium."
Royal Botania views Thailand as a key strategic market in Asia with a strong appreciation for high-quality design. Mr. Vanbellen added, "Partnering with Euro Creations will be instrumental in introducing European-style outdoor living experiences to Thai consumers, while strengthening Royal Botania’s presence across Southeast Asia.”
