SATURDAY, February 24, 2024
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Paetongtarn discusses Soft Power Strategy with AMCHAM members

Paetongtarn discusses Soft Power Strategy with AMCHAM members

Paetongtarn Shinawatra, Deputy Chairperson of the National Soft Power Strategy Committee addressed AMCHAM members at the Cultural Diplomacy Unleashed - The Power of Creativity event.  

Following the successful One Tambon One Product (OTOP) policy, Paetongtarn outlined the government's soft power vision. "The National Soft Power Strategy Committee has identified three resources for soft power: Cultural Capital, Political Values, and Foreign Policy. This vision can be achieved through three strategies: human development, creating incubator centres across the country to train one million talents; industrial development, establishing the Thailand Creative Content Agency (THACCA) to drive soft power policies; and through proactive foreign policy, promoting cultural exports," she stated. 

Paetongtarn discusses Soft Power Strategy with AMCHAM members

AMCHAM Governor Wiyada Srinaganand emphasized AMCHAM's role as a significant contributor to Thailand's economic landscape, particularly in the creative economy. The government's soft power vision aligns with AMCHAM's efforts to bolster economic ties and foster collaboration between the public and private sectors.

During the panel discussion, Tossaporn Roongwitaya, Director of Production and Technical for APAC at Disney, provided insights on how the private sector can provide the marketing and business infrastructure not only to maximize profit but also to amplify the global reach of a creative product or industry.

Paetongtarn discusses Soft Power Strategy with AMCHAM members

Dr Narong Prangcharoen, Dean of the College of Music at Mahidol University, has composed symphonies worldwide featuring Thai instruments, exposing many global audiences to Thai musical influences for the first time. He offered suggestions for how the government can expand on this interest by promoting competitions, as well as support the growth of a creative culture at home through practical measures like a system for collecting copyright fees for artists. 

Paetongtarn discusses Soft Power Strategy with AMCHAM members Paetongtarn discusses Soft Power Strategy with AMCHAM members

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