Nakhon Ratchasima governor Wichien Chantharanotha and his wife were there to help and their involvement played a part in the success of the operation.
The northeastern province of Nakhon Ratchasima, in sympathy with the farmers of Tambon Tha Hin Ngom in Chaiyaphum's Muang district, temporarily allowed the farmers to take their produce to sell at the famous plaza to give them a better chance of making a sale.
Wichien, who also said the farmers would be allowed to sell the fruit in front of the city hall during weekdays and return to the plaza during weekends, thanked locals who helped the hard-up farmers by buying their produce.
Mind you, they also got a great deal … paying just Bt50 for one bag containing 10 kilograms of fresh pineapples.