Siam Winery is sole agent of E&J Gallo

Siam Winery initially partnered with E&J Gallo four years ago to launch Peter Vella, a quality wine from California, which was well received by Thai consumers. Now it is solidifying its partnership with E&J Gallo, the largest privately owned winery in the world, to handle all the US firm's brands.

The partnership between these two industry giants will see the complete E&J Gallo wine portfolio come available in Thailand, including Carlo Rossi, the world's best-selling wine; Boone's Farm, America's best-selling fruit cocktail; and Gallo Family Vineyard, America's second-best-selling wine.

Gallo Winery was founded in 1933 by Ernest and Julio Gallo, and has remained privately held, today having more than 4,600 employees, while remaining under the management of Gallo family members for more than three generations. E&J Gallo distributes its products in 90 countries, and is one of the largest exporters of California wine.

Siam Winery says its partnership with E&J Gallo shows its commitment to building a wine culture in Thailand and to giving its customers a chance to taste high-quality imported wines at affordable prices.