Tesco Lotus celebrate its 17th birthday
Tesco Lotus will today celebrate its 17th birthday by giving back to its customers and the community, investing a total of Bt150 million in its birthday celebrations
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Through the past 17 years, it has launched annual Roll Backs, helping customers save approximately Bt4 billion, providing cost saving programmes for Clubcard members, awarding 19,000 scholarships to needy students and planting 6.8 million trees .
“Over the past 17 years , Tesco Lotus has been giving back to its customers and communities. This year has been no exception, with Tesco Lotus rolling out innovations to serve our customers and responding to nationwide flooding, by giving over Bt20 million in ongoing assistance to flood victims," said Kurt Kamp, Tesco Lotus’ Chief Marketing Officer.
With the theme for its 17th birthday celebrations being ‘give, give, give’, Tesco Lotus today announced how it will build on this activity, by giving even more back to its loyal customers and communities.
The biggest giving campaign to date starts with 7.5 million Clubcard members having the opportunity to win 300 million Clubcard points in lucky draw prizes. Tesco Lotus Clubcard is the most straightforward loyalty card, quick and easy to apply for and with the best rewards. It is also promising coupons and others. In addition, Tesco Lotus announced it is giving over 17 million baht from customer spending with Clubcard to its ‘Plant Nine Million Trees’ project for His Majesty the King.
“Our 17th birthday is an opportunity for us to build on our activity to date and I’m delighted that we will be giving even more back to our loyal customers and communities as part of the celebrations," Kamp said.
